Information from the Politics Online site about how the Barack Obama presidential campaign made use of social media to build its victorious momentum:
The Washington Post reports that in his 21 months of campaigning, Obama raised half a billion online. Equally impressive is Obama’s online popularity within social networking sites.
Here is a breakdown of Obama’s online operations stats:
- 3 million donors made a total of 6.5 million donations online adding up to more than $500 million.
- Of those 6.5 million donations, 6 million were in increments of $100 or less.
- Obama’s e-mail list contains upwards of 13 million addresses.
- In total, more than 1 billion e-mails landed in inboxes….To put this in perspective, John Kerry’s ’04 campaign collected 3 million email addresses and Howard Dean had roughly 600,000 email addresses on his list.
- A million people signed up for Obama’s text- messaging program.
- 2 million profiles were created on Obama’s social network, MyBarackObama.com in addition to the 5 million supporters in other social networking sites such as Facebook and MySpace.