Obama campaign and social media

Information from the Politics Online site about how the Barack Obama presidential campaign made use of social media to build its victorious momentum:

The Washington Post reports that in his 21 months of campaigning, Obama raised half a billion online. Equally impressive is Obama’s online popularity within social networking sites.

Here is a breakdown of Obama’s online operations stats:

  • 3 million donors made a total of 6.5 million donations online adding up to more than $500 million.
  • Of those 6.5 million donations, 6 million were in increments of $100 or less.
  • Obama’s e-mail list contains upwards of 13 million addresses.
  • In total, more than 1 billion e-mails landed in inboxes….To put this in perspective, John Kerry’s ’04 campaign collected 3 million email addresses and Howard Dean had roughly 600,000 email addresses on his list.
  • A million people signed up for Obama’s text- messaging program.
  • 2 million profiles were created on Obama’s social network, MyBarackObama.com in addition to the 5 million supporters in other social networking sites such as Facebook and MySpace.

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About Terry Flew

I am Professor of Media and Communication in the Creative Industries Faculty at the Queensland University of Technology, Brisbane, Australia. I am the author of New Media: An Introduction, the fourth edition of which was published by Oxford University Press in 2014. I am also the author of Understanding Global Media, published by Palgrave in 2007, and The Creative Industries, Culture and Policy, published by Sage in 2012.