The graph below shows the acceleration of the use of the term ‘soft power’ from 1990 to the present, using Google nGram. Rarely used prior to the 1990s, its usage took off after the publication of Harvard international relations theorist Jospeh Nye’s 1990 book Bound to Lead: The Changing Nature of American Power. The term experiences a second take off after 2000, with the work of Nye again being influential, including his 2004 book Soft Power: The Means to Success
I must say I am often someone who wonders about Twitter. While I work with some of the world’s leading researchers into Twitter, such as Axel Bruns and Jean Burgess, I am also sympathetic to the view that it can be a platform for planetary level public shaming and virtue signalling.
We should not necessarily criticise people for engaging in low-cost forms of public participation. As Barbie Zelizer has recently noted, responses to images such as that of the body
I am delighted to be back in Moscow for the International Media Management Academic Association (IMMAA) annual conference, held at the Faculty of Journalism, Lomonosov Moscow State University, from 17-18 September.
The full program is here, and i will be part of a panel on “Markets, Values and Governance: Economic Aspects of Public Service Media in Transition”, with key figures in the field such as the legendary media economist Eli Noam, John Lavine, Elena Vartanova from MSU, and Patrick-Yves Badillo.