The Economist viral marketing campaign

Written by Terry Flew on July 6, 2009

Interesting developments in market testing. A personal email that I received from Chris McCrudden from Speed Communication to gauge my response to a new campaign being launched for The Economist. The email read:

I’m getting in touch with you on behalf of The Economist in the UK as I notice that you’ve written about the magazine before on your blog. The Economist has just launched a new cinema ad campaign which it hopes will help attract a new generation of readers.

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“Best Job in the World” as successful social media

Written by Terry Flew on June 29, 2009

Interesting discussion today in The Australian about Tourism Queensland’s “Best Job in the World” campaign for Hamilton Island, and how to get value for money for promotional campaigns using social media.

TOURISM Queensland has massively outstripped the performance of Tourism Australia’s $40million sponsorship of Baz Lurhman’s movie Australia, despite being run on a budget of just $1.7m, according to the chairman of Tourism Queensland.

The Best Job in the World advertising campaign set a new record at the Cannes

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