Economics in crisis

Written by Terry Flew on July 24, 2009

The Economist contains an article on the crisis of economics in the wake of the global financial crisis. Its particular reference points are macroeconomics and financial economics, and in particular the “rational expectations” school and the “efficient markets hypothesis“. The critiques of Paul Krugman and Brad de Long, amoing others, have been developed in the Australian context by economist and blogger John Quiggan.

OF ALL the economic bubbles that have been pricked, few have burst more spectacularly than the reputation of

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The Economist viral marketing campaign

Written by Terry Flew on July 6, 2009

Interesting developments in market testing. A personal email that I received from Chris McCrudden from Speed Communication to gauge my response to a new campaign being launched for The Economist. The email read:

I’m getting in touch with you on behalf of The Economist in the UK as I notice that you’ve written about the magazine before on your blog. The Economist has just launched a new cinema ad campaign which it hopes will help attract a new generation of readers.

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